Legal
Privacy Policy
This policy applies to the games and websites published by Zygle Ltd.
Effective date: 3 November 2026
Table of Contents
1. Who we are
This Privacy Policy explains how Zygle Ltd ("ZYGLE", "we", "us") collects, uses and shares personal data when you play our mobile games and use our websites (together, the "Services").
Zygle Ltd is the data controller for the games it publishes under its own developer account.
- Company: Zygle Ltd, registered in England and Wales, company number 15127725
- Registered office: 6th Floor First Central 200, 2 Lakeside Drive, London, NW10 7FQ, United Kingdom
- Contact and privacy requests: info@zygle-games.com
Games published by partners. Some games may be developed or published by partner studios under their own developer accounts. Where a game's store page lists another company as the developer, that company is the controller and its own privacy policy applies.
2. Data we collect
We do not ask for your name, email or phone number to play our games. We collect:
- Device and identifiers: advertising ID (Google Advertising ID on Android, IDFA on iOS when you allow it), IDFV, app instance IDs, device model, operating system, language, time zone.
- Network and location: IP address and approximate location (country or city) derived from it. We do not collect precise GPS location.
- Gameplay and usage: sessions, levels and tutorials completed, in-game actions, ads watched, crashes and performance data.
- Purchases: product, price, currency, order ID and validation status. Payment details are handled by Google Play or the App Store; we never see your card details.
- Advertising and attribution: which ad led to your install, ads shown to you, ad revenue per impression.
- Support: your email and message, only if you contact us.
3. How we use your data and our legal bases
| Purpose | Data used | Legal basis (EU/UK GDPR, Brazil LGPD) |
|---|---|---|
| Run the game, save progress, deliver purchases | Identifiers, gameplay, purchases | Performance of a contract |
| Fix crashes and keep the game secure, prevent fraud | Identifiers, usage, crash data | Legitimate interests |
| Analytics to improve the game | Usage, identifiers | Legitimate interests or consent where required |
| Personalised ads and ad measurement | Advertising ID, IP, usage | Consent |
| Non-personalised (contextual) ads | Device type, approximate location | Legitimate interests |
| Attribution of installs to our marketing | Advertising ID, IP, install data | Consent where required, otherwise legitimate interests |
| Validate purchases and handle refunds | Purchase data | Performance of a contract; legal obligation |
| Answer support requests | Email, message | Performance of a contract |
We do not use your data for automated decisions that have legal or similarly significant effects on you.
4. Consent and your choices
When you first open our games, we ask for your consent to personalised ads and related processing through Google's consent tool (an IAB TCF-registered consent management platform).
- Change or withdraw consent at any time: open Settings → Privacy settings in the game. Withdrawing consent does not affect processing before the withdrawal.
- iOS: we ask for tracking permission through Apple's App Tracking Transparency prompt. You can change it in iOS Settings → Privacy & Security → Tracking.
- Android: you can delete or reset your advertising ID in Settings → Google → Ads.
- If you decline, you will still see ads, but they will not be personalised.
7. International transfers
Our partners may process data outside your country, including in the United States. When data leaves the UK, EEA or Brazil, we rely on adequacy decisions, the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, or other safeguards allowed by law.
8. How long we keep data
| Data | Retention |
|---|---|
| Gameplay and analytics data | Up to 26 months from your last activity |
| Attribution and advertising data | As set by each partner, typically up to 24 months |
| Purchase records | 6 years, for tax and accounting law |
| Support messages | 2 years after the request is closed |
After that, we delete the data or make it anonymous.
9. Security
We use encryption in transit, access controls and contracts with our partners to protect your data. No system is completely secure.
10. Children
Our games are not directed to children under 13 (16 in the EEA where local law requires). We do not knowingly collect personal data from children below these ages. If you believe a child has given us data, contact us and we will delete it.
11. Your rights
To use any right below, email info@zygle-games.com with your in-game player ID or advertising ID. We reply within 30 days (15 days in Brazil). We may ask you to confirm your identity.
UK and EEA (UK GDPR and EU GDPR). You can ask to access, correct, delete, restrict or port your data, and object to processing based on legitimate interests. You can withdraw consent at any time in Privacy settings.
Brazil (LGPD). You can confirm whether we process your data, access, correct, anonymise, block or delete it, port it, learn which partners we share it with, and withdraw consent.
United States (California and other state privacy laws). You can know what data we collect, ask for deletion or correction, and opt out of the "sale" or "sharing" of personal data for targeted advertising. To opt out, use Privacy settings in the game or email us. We honour Global Privacy Control signals where they apply. We will not treat you differently for using these rights.
Everywhere else. We apply the same rights wherever we reasonably can.
Complaints. You can complain to your data protection authority:
- UK: Information Commissioner's Office, ico.org.uk
- EEA: the authority in your country, listed at edpb.europa.eu
- Brazil: ANPD, gov.br/anpd
Please contact us first; we will try to resolve it.
12. Changes to this policy
We may update this policy. We will change the date at the top and, for significant changes, tell you in the game before they take effect.
13. Contact
Zygle Ltd (company number 15127725)
6th Floor First Central 200, 2 Lakeside Drive, London, NW10 7FQ, United Kingdom
Email: info@zygle-games.com