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Legal

Privacy Policy

This policy applies to the games and websites published by Zygle Ltd.

Effective date: 3 November 2026

1. Who we are

This Privacy Policy explains how Zygle Ltd ("ZYGLE", "we", "us") collects, uses and shares personal data when you play our mobile games and use our websites (together, the "Services").

Zygle Ltd is the data controller for the games it publishes under its own developer account.

  • Company: Zygle Ltd, registered in England and Wales, company number 15127725
  • Registered office: 6th Floor First Central 200, 2 Lakeside Drive, London, NW10 7FQ, United Kingdom
  • Contact and privacy requests: info@zygle-games.com

Games published by partners. Some games may be developed or published by partner studios under their own developer accounts. Where a game's store page lists another company as the developer, that company is the controller and its own privacy policy applies.

2. Data we collect

We do not ask for your name, email or phone number to play our games. We collect:

  • Device and identifiers: advertising ID (Google Advertising ID on Android, IDFA on iOS when you allow it), IDFV, app instance IDs, device model, operating system, language, time zone.
  • Network and location: IP address and approximate location (country or city) derived from it. We do not collect precise GPS location.
  • Gameplay and usage: sessions, levels and tutorials completed, in-game actions, ads watched, crashes and performance data.
  • Purchases: product, price, currency, order ID and validation status. Payment details are handled by Google Play or the App Store; we never see your card details.
  • Advertising and attribution: which ad led to your install, ads shown to you, ad revenue per impression.
  • Support: your email and message, only if you contact us.

3. How we use your data and our legal bases

PurposeData usedLegal basis (EU/UK GDPR, Brazil LGPD)
Run the game, save progress, deliver purchasesIdentifiers, gameplay, purchasesPerformance of a contract
Fix crashes and keep the game secure, prevent fraudIdentifiers, usage, crash dataLegitimate interests
Analytics to improve the gameUsage, identifiersLegitimate interests or consent where required
Personalised ads and ad measurementAdvertising ID, IP, usageConsent
Non-personalised (contextual) adsDevice type, approximate locationLegitimate interests
Attribution of installs to our marketingAdvertising ID, IP, install dataConsent where required, otherwise legitimate interests
Validate purchases and handle refundsPurchase dataPerformance of a contract; legal obligation
Answer support requestsEmail, messagePerformance of a contract

We do not use your data for automated decisions that have legal or similarly significant effects on you.

5. Our website and cookies

When you visit zygle-games.com, we use strictly necessary cookies to run the site. With your consent, we also use analytics cookies (Google Analytics) to measure visits and improve the site. These collect your IP address, browser, device type, pages visited and time on page.

You can accept or reject non-essential cookies in the cookie banner and change your choice at any time from the "Cookie settings" link at the bottom of the site. You can also block cookies in your browser settings.

6. Who we share data with

We share data only with the service providers and partners below, for the purposes in section 3. We do not sell your personal data for money.

PartnerPurposePrivacy policy
Google (AdMob, Firebase Analytics, Crashlytics, Google Analytics, consent tool)Ads, analytics, crash reports, consentpolicies.google.com/privacy
Meta Platforms (Facebook SDK, Audience Network)Ad measurement, adsfacebook.com/privacy/policy
AppLovin (MAX mediation)Ad mediation and adsapplovin.com/privacy
AppsFlyerInstall attribution, purchase validation, analyticsappsflyer.com/legal/privacy-policy
Unity Technologies (Unity Ads, ironSource/LevelPlay)Adsunity.com/legal/privacy-policy
MintegralAdsmintegral.com/en/privacy
Pangle (ByteDance)Adspangleglobal.com/privacy
Liftoff VungleAdsliftoff.io/privacy-policy
ChartboostAdschartboost.com privacy policy
GameAnalyticsGame analyticsgameanalytics.com/privacy
Google Play, Apple App StorePaymentsStore policies

Some games also use Smartlook (session analytics) to understand how players move through the game: smartlook.com/privacy.

We may also share data with professional advisers, with authorities when the law requires it, or with a buyer if our business is sold.

7. International transfers

Our partners may process data outside your country, including in the United States. When data leaves the UK, EEA or Brazil, we rely on adequacy decisions, the EU Standard Contractual Clauses, the UK International Data Transfer Addendum, or other safeguards allowed by law.

8. How long we keep data

DataRetention
Gameplay and analytics dataUp to 26 months from your last activity
Attribution and advertising dataAs set by each partner, typically up to 24 months
Purchase records6 years, for tax and accounting law
Support messages2 years after the request is closed

After that, we delete the data or make it anonymous.

9. Security

We use encryption in transit, access controls and contracts with our partners to protect your data. No system is completely secure.

10. Children

Our games are not directed to children under 13 (16 in the EEA where local law requires). We do not knowingly collect personal data from children below these ages. If you believe a child has given us data, contact us and we will delete it.

11. Your rights

To use any right below, email info@zygle-games.com with your in-game player ID or advertising ID. We reply within 30 days (15 days in Brazil). We may ask you to confirm your identity.

UK and EEA (UK GDPR and EU GDPR). You can ask to access, correct, delete, restrict or port your data, and object to processing based on legitimate interests. You can withdraw consent at any time in Privacy settings.

Brazil (LGPD). You can confirm whether we process your data, access, correct, anonymise, block or delete it, port it, learn which partners we share it with, and withdraw consent.

United States (California and other state privacy laws). You can know what data we collect, ask for deletion or correction, and opt out of the "sale" or "sharing" of personal data for targeted advertising. To opt out, use Privacy settings in the game or email us. We honour Global Privacy Control signals where they apply. We will not treat you differently for using these rights.

Everywhere else. We apply the same rights wherever we reasonably can.

Complaints. You can complain to your data protection authority:

Please contact us first; we will try to resolve it.

12. Changes to this policy

We may update this policy. We will change the date at the top and, for significant changes, tell you in the game before they take effect.

13. Contact

Zygle Ltd (company number 15127725)

6th Floor First Central 200, 2 Lakeside Drive, London, NW10 7FQ, United Kingdom

Email: info@zygle-games.com